Men's Golf Fan Demographics
With the PGA Tour teeing off today, the following presents Scarborough Research data detailing men’s golf fan demographics, indexed to U.S. adults, aged 18-plus. For example, men’s golf fans are 33% more likely to be over the age of 65 than the general population. Data was taken from February ’05 through March ’06 (Scarborough Research).
SCARBOROUGH RESEARCH: MEN'S GOLF FAN DEMOGRAPHICS
| |
General Population |
Golf Fans |
Index |
Age
| 18-24 |
13% |
10% |
73 |
| 25-34 |
18% |
14% |
79 |
| 35-44 |
20% |
19% |
94 |
| 45-54 |
19% |
20% |
104 |
| 55-64 |
14% |
16% |
115 |
| 65+ |
17% |
22% |
133 |
Sex
| Men |
49% |
63% |
129 |
| Female |
52% |
38% |
73 |
Level of Education
| Grade school (8th grade or less) |
4% |
3% |
61 |
| Some high school (didn't graduate) |
7% |
5% |
66 |
| High school graduate (12th grade or GED) |
36% |
32% |
88 |
| Some college (1-3 years didn't graduate or AA/Associates) |
29% |
30% |
105 |
| College graduate (4 year college) |
13% |
17% |
126 |
| Some post graduate (no advanced degree) |
2% |
3% |
126 |
| Post-graduate degree |
8% |
11% |
34 |
Race
| White |
83% |
85% |
102 |
| African American |
12% |
10% |
90 |
| Asian |
2% |
2% |
98 |
| Hispanic |
13% |
7% |
56 |
| Other |
3% |
3% |
94 |
Household Income
| $25,000 |
15% |
12% |
76 |
| $25,000 - $40,000 |
21% |
17% |
81 |
| $40,000 - $50,000 |
13% |
12% |
92 |
| $50,000 - $75,000 |
19% |
19% |
101 |
| $75,000 - $100,000 |
14% |
17% |
118 |
| $100,000 - $150,000 |
10% |
14% |
134 |
| $150,000+ |
7% |
9% |
137 |
Market Value of Owned Home
| $100,000 |
16% |
14% |
84 |
| $100,000 - $200,000 |
21% |
23% |
109 |
| $200,000 - $300,000 |
12% |
14% |
117 |
| $300,000 - $500,000 |
12% |
14% |
123 |
| $500,000+ |
9% |
12% |
130 |
|
